It’s the busiest time of year for the shop, and I’ve been working even harder to get my new website up and running for the holidays.
To celebrate, I’m offering free shipping at my new online shop for the entire month of November on all orders over 15 pounds. Use coupon code WELCOME. (Offer can’t be used on reserve or custom orders and can’t be used retroactively).
Taking the leap to build my own shop was a long time in the making– years, really. When I first opened my Etsy shop in 2011 I had no idea that two years later I would be making a living making beautiful things for lovely people. My favourite part of running my Etsy shop, besides making things, was thinking of names for the designs. If I couldn’t think of a name for something, I wouldn’t make it– it clearly wasn’t ready to come into the world yet!
I also relished the idea of the camera as an eye on a dark corner of the imagination filled with books and mysterious objects, much like 18th century still-lifes of the mundane objects of daily life. I have tried to recreate that in my product photographs.
Originally I established my shop with these aesthetics, but over the past two years Etsy has changed, specifically the search function which prioritises simple descriptions, making my poetic titles obsolete. Etsy’s emphasis on urban chic and Amazon.com-like product photography (high contrast with a white background) means it is difficult to get my moodier product photographs seen in search.
Though I made changes to my item’s titles and photography in order to stay in the game on Etsy, it always felt like something was missing. I now had a lovely costumer base who continually told me they liked the names and stories that came along with my work, and the photographs that evoke these things.
So I created a website where my loyal customer base can have these things, and really immerse themselves in the experience of reading and enjoying the site as they shop. Also, I’ll be offering designs and sale items exclusive to my website to reward those who visit!
In my last post other artisans were asking how I set up my independent shop– I use Indiemade. Their customer service is some of the best I’ve ever received. You feel like you have this team cheerleading you every step of the way. The folks at Indiemade understand what a handmade artist might need in a web presence. At feralstrumpet.co.uk, you’ll find past custom work in galleries and archived one of a kind pieces, like my Mina Harker necklaces. Customer praises now have a place to live next to my shop, and you can find press mentions of Feral Strumpet as well as my musings on my process– all in one place.
Though Etsy has been a great place for me to get started, it’s time to grow. Though I’ll still keep my Etsy shop going, the real home for my designs will become feralstrumpet.co.uk. Perhaps the best part of my new site– I don’t have the share the profits with Etsy. Every pence I earn goes back to me, the artist.