Happy Friday the 13th– save 13% today and tomorrow at http://www.feralstrumpet.net with coupon code FRIDAY13!
Friday the 13th is a most auspicious day– Freya’s day, and when it falls on the 13th, it’s especially lucky. Barbara Walker in her Women’s Myths and Secrets says that the number 13 was said to be unlucky because it corresponded to the 13 months in the lunar calendar, the 3-in-1 nature of the Goddess. Considered the “devil’s dozen” by the church fathers, this sacred number was demonized.
I wish you many blessings on this lucky day!
Shopping small can often mean shopping local. That’s why I’m offering free shipping to my neighbours on this island. It’s interesting to note that this holiday season my customer base in the UK is growing exponentially. Was it the Etsy UK ads? Word of mouth taking hold? Or my own work at UK-based SEO? It’s a mystery to me but I’m grateful. Etsy brought many international customers, many Americans as well as others from all over the world, but very few British customers. This has changed, and perhaps it’s because people are coming around to the idea of shopping local. Compared to the US the UK is very small– the size of Florida. When I ship something to a UK customer, I can picture where they live, what it’s like there. Sometimes I wonder if I might know them or if they are a friend of a friend. The shared geography heightens the connection that is already a strong one between maker and the potential wearer of a piece.
As a small business this time of year is particularly challenging; you are competing to be heard over the shouts of the mega businesses, hoping to reach your customers without also having to resort to shouting.
By buying small you get something unique, you support diversity in the marketplace, and best of all, you are investing in the dreams and hopes of the underdog, the little guy, people like me.
It’s the Blackest of Fridays and I’m offering 20% off at both my independent shop as well as my Etsy shop with coupon code BLACKFRIDAY. It’s good for 24 hours, starting at 7am GMT. (offer can’t be used on reserved items, custom orders or retroactivley).
While many resist this, the darkest day of shopping, why not shine a light on your choices as a consumer? Choose to support small, microbusinesses like mine and know that not only are you getting a good deal and a unique handmade gift, you are also helping subvert the dominant business paradigm by helping an one-woman business flourish (might I say against all odds?)
I never liked Black Friday very much–the crush at the till, the mania for some consumer item I’d never heard of. Initially it was with a pang of guilt that I indulged in this, the blackest of promotions. But then I realized that I actually enjoyed shopping on Etsy and on other small business owned websites for gifts and treats for myself, and I actually started to look for coupons or sales on this day, allowing myself the luxury of a bit of a spree– something I almost never do. This would not have been possible without the internet, and despite some recent issues on Etsy with resellers, Etsy’s business manuals and the nitty-gritty update emails have been invaluable to me during this very busy time.
It’s black, it’s Friday, and there’s a sale on in my shop— what’s not to love?